ARwall launches GlowCraft films, guided by VFX pioneer Scott Ross, to develop and produce originals
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Award-winning Virtual Production (VP) technology and effects services company ARwall debuts Glowcraft Films, a new division led by ARwall President Jocelyn Hsu with support from Digital Domain Co-founder Scott Ross to develop and produce original co-productions employing the company’s award-winning inventions and filmmaking expertise.
NBC, InVisage (Apple), and most recently at the virtual production pioneering team ARwall working for clients like Disney, Netflix, HBO, Warner Bros Discovery, NBCUniveral, The Muppet Studio, CBS and many more.
Our award-winning patented inventions in XR/AI virtual production, including the in-camera XR illusion, XR SYNC, and 2024 NAB Show Product of the Year winner ARFX XR/AI Filmmaking Suite, represent the foundation of a new era of filmmaking for millions of filmmakers.
Our core team has spent decades pioneering creative technology; with a strong development, production, VFX, and virtual production background. This includes award-winning work in features, series, commercials, and interactive; at major studios, independent projects, and brands.
Our network of production, development, and effects partners spans four continents; representing a world-class approach to creating cost-effective work that's impactful to audiences around the globe. If you're interested in joining our network, reach out.
With a reputation for excellence, Jocelyn is an award-winning inventor and producer who has led tech, design and production teams for the largest media brands in the world. She served as Virtual Production lead on all of ARwall’s 120+ deployments, and has produced and/or directed 350+ other projects. Hsu co-produced Sony’s PSVR2 live action trailer for first-person shooter franchise Crossfire, inventing an array of novel techniques for the spot to recreate the game’s frenetic action. The resulting ARFX product line won AI Product of the Year at NAB Show 2024. Jocelyn was PM at groundbreaking AR studio Trigger Global creating for Sony, Warner Brothers, Lionsgate, and LEGO’s AR mobile apps. She was co-founder and Executive Producer at Automaton Creative, and digital producer for 15 seasons at NBC’s The Voice, America’s Got Talent, Saturday Night Live, and many Fox properties, including American Idol and The Simpsons. An Absen Certified Engineer, Jocelyn earned department honors and Phi Beta Kappa along with her B.A. in Film & Digital Media at UCSC.
A leading evangelist of XR tech, Rene is among the top Virtual Production (VP) producers in Hollywood, having directed/produced 350+ commercials, shorts and pilots, and served as VP lead on 100+ deployments. He also is Co-Founder and Executive Producer at Glowcraft Films, an affiliated XR VP co-production venture. Major media brands that employed Rene’s expertise include Disney, Sony, Discovery WB, Lionsgate, Universal Pictures, NBC, Fox, Paramount, AT&T, LEGO, A+E Networks, PBS Digital Studios, Playboy, MoMA, AOL, Barnes & Noble, Doubleday, M&Ms. Among the numerous awards he has received with ARwall include recognition from NAB, CES, the Emmy’s, SXSW and Silicon Beach Fest. Rene began his career early, working with his parents on multiple startups. He holds a B.A. in Film & Digital Media from UC, Santa Cruz, where he honed complementary skills in VFX, graphics, color and games design.
Co-Founder and former Chairman/CEO/President at Digital Domain (prod company and VFX for TITANIC; BENJAMIN BUTTONS; FIFTH ELEMENT; APOLLO13), former Sr VP/GM of LucasFilm / Industrial Light & Magic (prod company and VFX for STARWARS , INDIANA JONES). Top VFX guru in the world.
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"Thanks to Rene and Jocelyn, we have become one of the first studios in Pakistan to shoot on an LED wall, attracting the likes of some big clients here in Pakistan. Because of the ARwall team and the amazing software they have developed, we are now able to focus on the creative side of filmmaking, rather than having to deal with the tedious technicalities of a virtual production setup."
Owner of Zeekay Films
"When it came time to find a partner for my own LED stage in Pasadena, Amen and Amen Studios, it took time for me to realize I wasn't just looking for a technology partner, I was looking for builders who shared my vision that this tech is capable of changing an industry. ARwall was the team that got this revolution started for indie filmmaking, they're continuing to innovate with the most accessible solution, and we're happy to say our stage is powered by the original virtual production solution, ARFX Pro by ARwall."
Owner of Amen & Amen Studios
Using the AR Wall for my latest music video was a dream. Not only did it feel larger than life to have such a big backdrop behind me, but the video (and still) photos came out incredible. Also, this particular music video has had the most views of all the videos I have released. Jocelyn and Rene are a great team and very knowledgeable and helpful. It was a great experience.
Singer/Songwriter
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Owner of Lorem Ipsum Studios
